This page is dedicated to providing business owners with valuable resources to enhance their understanding of essential topics, including marketing, branding, and the transformative power of artificial intelligence. Each book is handpicked to offer deep insights and practical strategies for growing your business in today’s fast-paced world.
Insights & Inspiration
Read. Learn. Evolve.
A curated collection of books designed to empower business owners with knowledge in marketing, branding, artificial intelligence, and beyond.
Whether you’re seeking innovative marketing techniques, guidance on building a powerful brand, or want to stay ahead with the latest advancements in AI, this collection will guide you in the right direction. Our goal is to equip you with the knowledge and inspiration to take your business to new heights.
Marketing
The Upside of Disruption
Author: Terence Mauri
Terence Mauri’s The Upside of Disruption offers a compelling perspective on how businesses can harness the forces of change to unlock new opportunities and thrive in an uncertain world. Through vivid storytelling and actionable insights, Mauri explores the trends reshaping industries—from AI and automation to shifting consumer behaviours—and challenges traditional thinking about what it takes to succeed.
Technofeudalism
Author: Yanis Varoufakis
In Technofeudalism:What Killed Capitalism, Yanis Varoufakis delivers a provocative and incisive critique of the global economic order, arguing that capitalism as we know it has been replaced by a new system of dominance: technofeudalism. Through sharp analysis, Varoufakis explores how tech giants have amassed unprecedented power, bypassing traditional market mechanisms.
The Right Kind of Wrong
Author: Amy C. Edmondson
Amy C. Edmondson’s The Right Kind of Wrong is a masterful exploration of failure—not as a setback but as a vital ingredient for growth and innovation. Drawing on decades of research and real-world examples, Edmondson unpacks the nuanced dynamics of failure, categorising it into types and demonstrating how each can be leveraged to fuel progress.
This is Marketing
Author: Seth Godin
In “This is Marketing,” Seth Godin redefines marketing as creating meaningful change, not just selling products. He emphasises empathy, connection, and building trust within your community. We recommend this book because it offers valuable insights for business owners who want to embrace authentic, impactful marketing strategies that resonate with their audience.
Purple Cow
Author: Seth Godin
In “Purple Cow,” Seth Godin challenges businesses to stand out by being remarkable in everything they do. We recommend this book because it inspires business owners to break free from the ordinary and create products and marketing strategies that truly capture attention and drive success.
Guerrilla Marketing
Author: Jay Conrad Levinson
In “Guerrilla Marketing,” Jay Conrad Levinson offers unconventional, low-cost marketing strategies designed to make a big impact. We recommend this book because it’s perfect for business owners looking for creative, cost-effective ways to stand out in a crowded market and engage their audience without breaking the bank.
Design is a Job
Author: Mike Monteiro
In “Design is a Job,” Mike Monteiro tackles the business side of design, offering honest advice on managing clients, pricing, and delivering great work. We recommend this book to business owners because it highlights the importance of treating design as a professional service that requires strategy, communication, and value.
Thinking, Fast and Slow
Author: Daniel Kahneman
How do we make decisions, and how does it impact business? In “Thinking, Fast and Slow,” Daniel Kahneman breaks down the dual systems of thought—fast, intuitive thinking and slow, deliberate reasoning. We recommend this book because it offers valuable insights for business owners looking to better understand customer behavior, improve decision-making, and create more effective marketing strategies..
Right Kind of Wrong
Author: Amy Edmondson
How can embracing mistakes lead to success? In “Right Kind of Wrong,” Amy Edmondson explores how businesses can leverage failure as a learning tool. We recommend this book because it encourages business owners to rethink their approach to risk and failure, helping to foster innovation and build resilient, adaptive teams.
Artificial Intelligence
Scary Smart
Author: Mo Gawdat
In “Scary Smart,” Mo Gawdat explores the future of artificial intelligence, discussing both its incredible potential and the ethical challenges it presents. We recommend this book because it offers business owners an eye-opening perspective on how AI will shape industries, and the role we play in guiding its future responsibly.
The Coming Wave
Author: Mustafa Suleyman
In “The Coming Wave,” Mustafa Suleyman delves into the disruptive technologies—like AI and synthetic biology—that are set to transform our world. We recommend this book because it gives business owners a forward-looking perspective on how these powerful forces will reshape industries and society, and how to prepare for what’s next.
The ChatGPT Business Playbook
Author: Kaden Kashner
Kaden Kashner offers an insightful guide on how to harness AI for business success in “The ChatGPT Business Playbook.” We recommend this book because it’s an essential resource for business owners eager to leverage AI tools like ChatGPT. It provides actionable strategies and practical formulas that can drive innovation and efficiency across marketing, customer service, and business operations.
Life 3.0
Author: Max Tegmark
Max Tegmark’s “Life 3.0” is not just a book about AI—it’s a deep dive into what it means to live in a world where artificial intelligence has far-reaching consequences. This book pushes business owners to think critically about the intersection of technology, ethics, and the future of humanity. We recommend it for those who want to prepare for the larger societal shifts that AI will bring, far beyond the immediate impact on business.
The Business Case for AI
Author: Kavita Ganesan
How can AI truly transform your business? In “The Business Case for AI,” Kavita Ganesan lays out practical examples and strategies for integrating AI into business operations. We recommend this book because it provides clear, actionable insights for business owners looking to leverage AI to increase efficiency, optimise decision-making, and gain a competitive edge.
Using AI in Marketing
Author: Katie King
How can AI reshape your marketing strategies? In “Using Artificial Intelligence in Marketing,” Katie King explores how AI tools can revolutionise customer engagement and streamline campaigns. We recommend this book because it gives business owners practical, AI-driven approaches to improve marketing effectiveness, personalization, and overall impact in a competitive digital landscape.