Our Work
ALD
UK Construction
Groundworks and civil engineering contractor working across London, Essex, Suffolk and Cambridgeshire.
Challenge
As ALD has continued to develop, the way the business presents its capabilities, services and experience has needed to develop with it. The opportunity has been to bring greater structure and consistency to how the business communicates across different audiences and applications.
Approach
Our work has focused on creating a clearer and more joined-up approach to the brand and its communications, making sure individual messages and materials sit comfortably within the wider presentation of the business.
Outcome
ALD has a stronger and more consistent platform from which to communicate. The business can present different areas of its capability while maintaining a clear visual and commercial connection between them.