Our Work
Essex Board & Timber
UK Construction
Timber and building materials merchant supplying trade and construction customers across Essex.
Challenge
Essex Board & Timber has developed a broad product offer serving customers with a wide range of different requirements. As the range has grown, clear organisation, straightforward information and an easy customer journey have become increasingly important parts of how the business presents itself.
Approach
We have focused on creating greater clarity around the product range, its categorisation and the way information is presented. The website and supporting communications are structured around making it straightforward for customers to understand the offer and find what they need.
Outcome
The business has a clearer and more organised way of presenting a substantial product range. Customers can move through the information more naturally, while the overall brand remains practical, professional and easy to engage with.